Familiarity Bias vs. Ambiguity Effect

make the unknown to a known and know how to take care of my own business

Or otherwise known as reliance on old-fashioned financial institutions and outdated economic structures.  Partly, it is due to habit; partly, because of our concerns about liquidity; and partly, because we think that it is always risky to experiment with new things where we might lack…

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Fading Affect Bias

Fading Affect Bias

Among the many quirks our brains have is something called the “fading affect bias.”  Basically, we aren’t very good at remembering negative emotions.  Our brains shrink the memories of bad times, painful experiences and anything generally unpleasant. That is generally…

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Not-Invented-Here-Bias

saving and investing should be boring, find excitement somewhere else

Last week I wrote about expensive Mutual Funds / Unit Trusts and their cheaper (and better) alternatives called Exchange Traded Funds (ETFs). You still don’t buy it. Ok, that might be my fault because I am simply not convincing enough…

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Zero-Risk Bias

My brain is flawed.  It is a flawed lens through which I see reality.  This is true of both mouse brains and human brains.  But a human brain is a flawed lens that can understand its own flaws—its systematic errors,…

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