Mere-exposure effect

The time has come again. It’s that time of the year when families gather for reunion dinners, when extended families from far-flung corners of Singapore meet in one central place for the annual “oh-how-have-you-been – when-are-you-getting-married – have-you-gained-some-weight – conversations”.…

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Luckily I am so lucky

Chatting with one of you the other day over a kopi C (that’s coffee with evaporated milk for my dear non-Singaporean readers) made me realize that you might have gained the wrong perception of me. You might believe that due…

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Familiarity Bias vs. Ambiguity Effect

make the unknown to a known and know how to take care of my own business

Or otherwise known as reliance on old-fashioned financial institutions and outdated economic structures.  Partly, it is due to habit; partly, because of our concerns about liquidity; and partly, because we think that it is always risky to experiment with new things where we might lack…

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