Consider a scenario of two people: each 25 years old, David who makes $40,000 a year and Michael who makes $80,000 a year. Each year, they get a 2.5% raise and both work until they are 73 (yeah, this might be the regular…
Goal-setting is the master art or skill because it is the ability that enables you to gain all other skills and abilities. It is the main function of your mind. Your conscious mind sets the goal via a thought…
Or why we adhere so strongly to our beliefs. One culprit is what the rule of consistency describes: a powerful force that compels us to act in a way that is consistent with our past behavior (this rule is extensively…
“The Moon is made of green cheese.” While we might like to believe that we are all perfectly rational, reality is far different. Unfortunately, we tend to be susceptible to the manipulative messages that the financial industry and the popular…
We let confirmation bias take control of our mind by only seeking out information from sources that agree with our pre-existing beliefs. Conversely, we tend to ignore and dismiss information (= disconfirming evidence) which tend to disprove our initial impressions. It’s the tendency to interpret the glass…
Endowment Effect is the tendency to fall in love with what we own and makes us resist change. Or in other words, this is the tendency to consider something you own to be worth more than it would be, if you didn’t…
This is the tendency to avoid taking an action due to the fear that—in hindsight—it will turn out to have been less than optimal. Like leaving money in a bank account, rather than putting the cash in an investment with…
Social scientists have proven that—emotionally—a loss “weighs” at least twice that of a similar gain. That might be great for aspiring body-builders, but not so great for us regular Joes. It’s the actual gaining or losing and your feelings about it that…