To what? – you might ask. To whatever you are somewhat interested in. We are masters in paying zero attention to what we are not interested in. All thanks to our inborn or learned biases. Regular readers of Tacomob are…
Before you read on, take a minute and think about this question for a while. Look back at your recent transactions. How did you arrive at those decisions? Are you happy with your past decisions? Any regrets? C’mon. If you’ve…
The GSS – the Great Singapore Sale is upon us again. And I am not talking about the Singapore stock market here. It’s an opportune time to remind ourselves of that one emotion that is the cause of the lack…
What kind of treadmill is that? You say, “I know only the treadmills from Horizon, Epic, and Lifespan.” Like so many of us, I am quite sure that you have spent some time on the Hedonic Treadmill. The Hedonic Treadmill is one that some people are constantly running…
Back in 1995, researchers from Harvard asked students/staff which they preferred: Earning $50,000 a year when everyone else around them makes $25,000. Earning $100,000 a year when everyone else around them makes $200,000. Prices of goods and services would be…