How many of us understand that we have a choice?
Consumed by tasks, addicted to distractions, avoiding thinking, we have become the most endangered of all species.
And this has happened because we fail to use the essential freedom that all living systems possess: CHOICE.
Everything alive is free to choose to notice what’s happening in its environment & then free to choose how it will respond.
Even though we humans still possess the highest capacities for thought & awareness, where do we see these in our actions?
Could the messaging, the branding, the marketing be all wrong?
‘Global warming’?
Sounds way too cozy to me. Who doesn’t like warmth?
What about changing the narrative to ‘climate cancer’?
‘Save the planet’?
Hmm, I believe the planet will be better off without us humans messing up our home. We are rather part of the problem than part of the solution.
‘Save my family’? Much better.
We humans generally act in our own self-interest.
It’s really not about the planet. It’s about us.
𝕃𝕖𝕥’𝕤 𝕔𝕦𝕣𝕖 ‘𝕔𝕝𝕚𝕞𝕒𝕥𝕖 𝕔𝕒𝕟𝕔𝕖𝕣’ 𝕥𝕠 ‘𝕤𝕒𝕧𝕖 𝕠𝕦𝕣 𝕗𝕒𝕞𝕚𝕝𝕪’❗
Failing to notice what’s going on & learning from experience – failure to exercise choice – we win the award for the dumbest species as well as the most endangered.
(Actually, dumb & endangered are causally linked)
Time for some rebranding. Time for taking action.
Who is with me?
Are you taking ESG and Climate Change(d) into account when you decide on investing in a stock or ETF?
Why or why not?
We are all adults.
We have choices.
We are the ones we have been waiting for?
Stop waiting. Act.