Category: Biases The factory default settings of the human brain were essential in the past to secure our survival.
In modern times, however, that inner con man plays tricks on us that can end quite costly.
Normalcy Bias and a bit of Impact Bias
Are you in control?
Zero-Risk Bias
The law of small numbers
Gambler’s fallacy in a world of uncertainty
Halo Effect
Don’t do envy
The Decoy Effect and other retail marketing gimmicks
Three of the hardest words in the world to say …
The factory default settings of the human brain were essential in the past to secure our survival.
In modern times, however, that inner con man plays tricks on us that can end quite costly.