Who is weird?

The other day I met some new people.  After exchanging the usual conversational stuff we got to the big question: “What do you do?’ I described in vivid pictures how I have been taking care of my own business, my…

Continue reading

The Well-Travelled Road Bias

The well-traveled-road bias

Nowadays I am a bit more on the road visiting prospects to share with them those benefits my value-add-products could deliver to their operations.  As such I come across this common experience for motorists more frequently: I am driving somewhere…

Continue reading

The Ostrich Effect

Learning how to adapt to changes

I initially wanted to put off writing about this fallacy, but I cannot avoid it.  Psychologists use this term to describe the decision to ignore dangerous or negative information by “burying” one’s head in the sand—like an ostrich—and hoping it would disappear. The…

Continue reading