Endowment Effect
Endowment Effect is the tendency to fall in love with what we own and makes us resist change. Or in other words, this is the tendency to consider something you own to be worth more than it would be, if you didn’t…
Tag: awareness
Self-Serving Bias
Most of us have a good reputation with ourselves. You associate all of your financial successes with skill, but all your financial failures with bad luck or the “unfair” market. Rather than admitting and learning from your mistakes, you ignore them, bury…
Loss Aversion
Social scientists have proven that—emotionally—a loss “weighs” at least twice that of a similar gain. That might be great for aspiring body-builders, but not so great for us regular Joes. It’s the actual gaining or losing and your feelings about it that…
Self-Serving Bias
Most of us have a good reputation with ourselves. You associate all of your financial successes with skill, but all your financial failures with bad luck or the “unfair” market. Rather than admitting and learning from your mistakes, you ignore them, bury…
Loss Aversion
Social scientists have proven that—emotionally—a loss “weighs” at least twice that of a similar gain. That might be great for aspiring body-builders, but not so great for us regular Joes. It’s the actual gaining or losing and your feelings about it that…