Got any habits?

Let’s talk about Habituation. Habituation is really just another trick that our inner con man plays on us: He makes us believe that wonderful things are especially wonderful the first time they happen, and that their wonderfulness wanes with repetition. “Psychologists call this effect habituation,…

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The Relative-Dollar-Bias

I believe people sometimes need an accountant with a whip next to them. Wuh-PSSSH!  Whapshhh! Although for some of you, that may sound like a great idea (“yeah, give it to me!”), my take is that the majority of you would be…

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Recency Bias

We tend to associate more importance to recent events than we do to less recent ones. The more vivid our memory of something which occurred in the past is, the more “available” that event will be in our mind and the more…

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Scarcity Bias

No, I am not referring to that 1998 action movie with Tia Carrere.  More to situations where you spend a month researching the best flat screen TV, then invested twice as much money in a penny stock based solely on a hot…

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