Greed or need?

girl wants to grow

A few days back I wrote about “Am I saving enough?” Thank you for all your comments.  I am just afraid that those people with their benchmark savings ratios are not really representative of the regular guys. Could it be…

Continue reading

The Backfire Effect

We all have a preferential set of intuitions, feelings, and ideas. Less poetically characterized by the term “bias”. These little quirks in our thinking pose a challenge to our ability to weigh evidence accurately to arrive at truth.  Bias is…

Continue reading

The Well-Travelled Road Bias

The well-traveled-road bias

Nowadays I am a bit more on the road visiting prospects to share with them those benefits my value-add-products could deliver to their operations.  As such I come across this common experience for motorists more frequently: I am driving somewhere…

Continue reading

The Ostrich Effect

Learning how to adapt to changes

I initially wanted to put off writing about this fallacy, but I cannot avoid it.  Psychologists use this term to describe the decision to ignore dangerous or negative information by “burying” one’s head in the sand—like an ostrich—and hoping it would disappear. The…

Continue reading