Familiarity Bias vs. Ambiguity Effect

make the unknown to a known and know how to take care of my own business

Or otherwise known as reliance on old-fashioned financial institutions and outdated economic structures.  Partly, it is due to habit; partly, because of our concerns about liquidity; and partly, because we think that it is always risky to experiment with new things where we might lack…

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The law of small numbers

probably we desire the impossible

In my previous post I shared a few thoughts on probabilities and statistics.  I wrote about disregarding probabilities in decision making, ignoring small probabilities and not over-weighting small probabilities. A tough act to follow.  I am totally guilty of failing…

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Do you do Selfies?

that is me

I happened to drop by Orchard Road a few days back.  It was a good opportunity for chilling out at a cafe and screening the surroundings for some beautiful …, well, for some beautiful social study opportunities.  And there were…

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The Ostrich Effect

Learning how to adapt to changes

I initially wanted to put off writing about this fallacy, but I cannot avoid it.  Psychologists use this term to describe the decision to ignore dangerous or negative information by “burying” one’s head in the sand—like an ostrich—and hoping it would disappear. The…

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