The Relative-Dollar-Bias

I believe people sometimes need an accountant with a whip next to them. Wuh-PSSSH!  Whapshhh! Although for some of you, that may sound like a great idea (“yeah, give it to me!”), my take is that the majority of you would be…

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My Background Story

52 years old, three teenage kids, one wife, home since 1997: Singapore After completing my A-levels in Germany, I started on the traditional path in acquiring some skills to earn money.  I did an Industrial Apprenticeship with Siemens.  Then worked, and…

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Scarcity Bias

No, I am not referring to that 1998 action movie with Tia Carrere.  More to situations where you spend a month researching the best flat screen TV, then invested twice as much money in a penny stock based solely on a hot…

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Anchoring Bias

This is clinging to a fact or figure that should have no bearing on your decision.  Often, we use an initial value or first piece of informationa as a “starting point” in decision making.  Even if the initial value was…

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Decision Heuristics

Or why we adhere so strongly to our beliefs.   One culprit is what the rule of consistency describes: a powerful force that compels us to act in a way that is consistent with our past behavior (this rule is extensively…

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